Box-Office Buzz: Good News and Bad News
After a stunning three-week run, Twilight Saga: Breaking Dawn Part 1 is no longer in the top lead. However, the latest debut films turned to have quite a disappointing gross for the weekend. Garry Marshall’s follow-up to Valentine’s Day, New Year’s Eve which did gain the number spot as Box Office Mojo predicted, but boy was the gross off. Compared to Valentine’s Day’s $56.3 million debut in the first weekend, many felt New Year’s Eve would have a similar strong debut, but instead grossed $13.7 million while adding on to the negative reviews that followed. The estimate was for New Year’s Eve to break even and gain at least close to $30 million. With estimates like that, maybe one should also include elements like the target audience and the reception to predict just how far a holiday themed movie will go. Let alone one named after a holiday little appreciate.
Another loser at the helm is Jonah Hill’s The Sitter, a raunchy R-rated comedy about a babysitter that goes from watching a bunch of rambunctious kids to going out in the ghetto with a handful of trouble. It opened this week to the second spot with $10 million and is quite lower than any other film Jonah has been as the lead (Superbad and Get Him to the Greek.) To date, this is considered the lowest-gross debut for an R-rated comedy since The Change-Up in August. Then again, Jonah Hill hasn’t had much success since Fox cancelled the poorly received Allen Gregory.
And in this corner, with a total domestic gross of $259.5 million, become the third highest grossing movie of the year, and at the third place with $7.9 million is Breaking Dawn Part 1. ‘Nuff said.
And as far as the previous family trio that came out Thanksgiving, their status ranges from decent to really get an audience fast. The Muppets is now in fourth place with $7.1 million. As said last week, compared to The Muppet Movie’s gross of $65.2 million, The Muppets is already the highest-grossing in the franchise with $65.8 million. Arthur Christmas stayed on well for fifth place with $6.6 million, having already grossed $33.5 million domestically.
But the more curious case is Hugo. Martin Scorsese’s adaptation of the children’s book “The Invention of Hugo Cabret” expanded to 2,608 theaters, but dipped to sixth place with $6.1 million. Paramount Pictures did some exit polling and found that 52 percent of the audience was male and that only 31 percent were under the age of 25. After three-weeks of critical acclaim and a domestic gross of $33.5 million, the competition will really heat up when the other holiday flicks kick in.
Posted on December 12, 2011, in Box-Office Buzz, In Theaters (Sort of) and tagged Box Office Buzz Muppets Hugo New Year's Eve Gross The Sitter Twilight Breaking Dawn. Bookmark the permalink. 1 Comment.